Logo Animation Opening
The Before
About: A logo mascot for the school's running club. First I sketched out the greyhound then scanned it. I deliberately design the logo around the triangle to show activity and movement. The greyhound is chosen by the committee to serve as the official logo. This intended to be print for T-shirts. This design is done in 2013.
I decided to go and revised the logo after graduating from college. As a way to improve myself and how to make the original design better. Here is my process throughout the project.
Reference Board
Moodboard
Using the elements from the reference board and keeping aspects of my original design from high school. I tried to recreate the logo with the similarities to reference logos as possible. Taking in elements that are common amongst them. Here are my designs throughout the process.
Phase 1 : Design Drafts
PHASE 2: Revising Logos & New Designs
New designs based on Revised Design #1
PHASE 3: Finalized Logo
The difference between the Greyhounds logo and other sports logo is that it does not invoke aggressiveness like how football and esports teams' logos are. This logo conveys movement especially running as the main goal of being fit and active for everyone who wants to join. The freedom of movement and being fit.
logo with 'runners'
one with tagline
Mascot Design
To develop the brand further for the runners' club, I designed a mascot to enhance the brand's personality. It starts out as a sketch by looking at image references of runners to draw a sketch depicting movement. Next, I outline the sketch in Krita and add colors and values. Then finally, for vectorizing, I used Adobe Illustrator to match the look of the logo closely.
Final Design, Meet Grey!
Marketing Deliverables
Designed print and digital works that adheres to branding guidelines. For example, mailers and events flyers. These deliverables are designed to engage with the members who joined the group and get updates on meet-ups, events and etc. , etc
Flyers
In addition to the mascot, I added Grey to the event flyer for runners' meet ups, detailing dates, name of the organizers, locations and the time. This flyer is available when they registered as a member when joining.
Home Page
Apparel: Active Sportswear
Uniforms for special events such as marathons or social gatherings.
Using stock photos from Unsplash and Freepik as to make mockups on display. Using the color scheme I made that fits.